hospitality photography

My personal favourites from 2012 by Neil Alexander

Having let the dust settle on the images I made late last year up in the Lake District, it's time to trawl through my archive and select my personal favourite photographs from 2012. I can safely say, all in all, that I feel my work has once again improved upon the year before. It's always a very theraputic, yet time consuming exercise. I often find myself getting in a bit of a creative fug at the beginning of a new year, so I find this an extremely valuable lesson.

Click on an image to view the lightbox with my comments.

If you'd like to do your own comparison, here are the similar post from 2011 & 2010

Have you compiled your favourites from last year? Feel free links to them in the comments below.

Do you have any particular favourites from my selections above?

"Go Lakes" - Cumbria Tourist Board Campaign by Neil Alexander

Earlier in the year I shot the Lake House at Gilpin Lodge. I was recently notified that one of the images in particular was being used as part of an ad campaign by Juiced Orange on behalf of the Cumbria Tourist Board and their Go Lakes campaign to promote the Lake District on the London Underground escalator screens.

"The creative was focused on grabbing the audiences attention and offering them a moment of escapism as they went about their journey to or from work, with strong imagery, simple messaging and a clear call to action of The media consisted of 48 sheet, cross track posters and Digital posters at key interchange stations including Euston, Kings Cross, St Pancras and Victoria."

I think it's quite effective. What do you think?