"Go Lakes" - Cumbria Tourist Board Campaign / by Neil Alexander

Earlier in the year I shot the Lake House at Gilpin Lodge. I was recently notified that one of the images in particular was being used as part of an ad campaign by Juiced Orange on behalf of the Cumbria Tourist Board and their Go Lakes campaign to promote the Lake District on the London Underground escalator screens.

"The creative was focused on grabbing the audiences attention and offering them a moment of escapism as they went about their journey to or from work, with strong imagery, simple messaging and a clear call to action of golakes.co.uk. The media consisted of 48 sheet, cross track posters and Digital posters at key interchange stations including Euston, Kings Cross, St Pancras and Victoria."

I think it's quite effective. What do you think?